fter numerous tourism ads of 'Incredible India', 'Kerala - God's Own Country', 'Malaysia - Truly Asia' and 'Sri Lanka - Small Island, Big Trip', among others, the state of Maharashtra is all ready to unleash the state's beauty in a concerted manner with a new campaign.

MTDC (Maharashtra Tourism Department Corporation) has been advertising for the last four years and the punchline and logo 'Maharashtra Unlimited' was created in 2002. Till last year, MTDC had a general advertising approach. This year it has tried to be more specific, talking about locations like Ajanta Caves, Mahabaleshwar and Devgad Beach.... more