re Indian consumers influenced by rejuvenated brands - or brand makeovers? The latest in a long line of brands to go in for an image makeover is Century Plywood.

The ad opens with the shot of a congested lane being dug up on the side resulting in a traffic jam. A man appears carrying a sheet of plywood. Finding the road dug up he just places the sheet across the chasm and crosses over. Other people follow immediately after. It includes a party of burqa-clad ladies, a wedding party and a milkman on his bike. ... more