ome winter, and one can look forward to curling up under the quilt and sipping a steaming cup of tea or coffee. But Amul has totally overlooked the fact and has gone ahead to launch its cold coffee this season. It has also floated two new TVCs to promote the product.

Both of the ads revolve around the sign 'C' - a gesture formed with the thumb and index figure which has been coined to describe the Amul Kool Caf� can. ... more