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December 1-15 2006


 

December 1-15 2006

The K-Soap factory in the attention economy

wo seemingly unconnected incidents triggered my thou-ghts recently. The first of them occurred in air-traffic over the Delhi airport. Bored and flipping through an old issue of a business magazine, I learnt that the US 'Attention Industry' was its 6th largest!

Attention industry loosely clubs industries like movie-making, print, television, radio, Internet and out of home (OOH) advertising. ... more


 

   
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