s the Golden Gate Bridge going to be linked to an advertiser soon? Yes, if reports are to be believed. According to media reports, the directors of San Francisco's Golden Gate Bridge are scouting for corporate sponsors to help subsidise the $87 million deficit that the landmark has raked up. The committee has also hired a consultant to study how to place the corporate sponsorships.

The committee is, however, certain that the name of the bridge will remain unchanged. The board is said to be looking for sponsors that allow association with the bridge without having an overt presence on it. But the decision hasn't cut ice with the local populace. Some people in the ad fraternity too have expressed their discontent with the deal on grounds that it would deface the bridge. ... more