ewspapers are definitely running scared. A consortium of seven newspaper chains representing 176 daily papers across the US announced a broad partnership with Yahoo! to share content, advertising and technology. Technology companies that were once viewed as threats are now being viewed as friends.

In the first phase of the deal, the newspaper companies will begin posting their employment ads on Yahoo's classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads. But the long-term goal of the alliance with Yahoo, it seems is to be able to have the content of the newspapers tagged and optimised for searching and indexing by Yahoo!. ... more