he youth watch brand Fastrack is in the news again. The last time it created a stir was with the launch of Fastrack Neon. Four months later it has come up with another new range called the XY collection. The launch is being supported by a TVC created by Lowe Bangalore.

The TVC begins with a male watch in the form of a sperm trying to attack a group of female watches or the ovum. The male VO repeats 'X..x..x...x' and the female VO says 'Y...y...y...y' sounding more like 'Sex-Sex-Sex and Why-Why-Why�". Suddenly the group of female watches disperse, and the male watch is left alone, only to be engulfed by the group of giggling female watches within seconds. Incidentally, the entire sequence is a sonographic view of the mating game of a sperm and ovum. The ad ends with the punch line 'How many you have?' Streching the premise, the sequence looks familiar with the opening shot of the John Travolta's movie Look Who's Talking, though the creative director denies that the idea was inspired by it.... more