veryone's a gamer here. No matter what time of the day or where on earth one is or how old one is, every Indian is gaming. This is what Zapak, a casual gaming portal (Zapak Digital Entertainment is a part of Reliance Anil Dhirubhai Ambani Group) launched at the beginning of this month wants to convey through its TVCs.

Shirish Handa, head of corporate business, Marching Ants, the creative agency on account says, "We had to create an ad revolving around gaming. So we have tried to represent the gaming spirit through competition."... more