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December 16-31 2006


 

December 16-31 2006

On-air wedding
Surina Sayal

here have been underwater weddings, others that were set upon a cliff or in the air. Here's another rare one - a wedding on the airwaves. Radio Mirchi, the radio network owned by Entertainment Network (ENIL) has introduced Mirchi hain Baarati in Delhi, where one lucky couple's marriage went on-air on December 13, with Radio Mirchi 98.3 FM being an integral part of it.

Commenting on the new concept, Kanwarbir Singh, vice president and station head, Radio Mirchi Delhi, says, "December is the season for weddings in Delhi and an article reported that Delhi would see a total of 36,000 weddings on December 13. That decided it and we tried out this concept."... more


 

   
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