n advertising wizard who needs no introduction and a well-known theatre personality, Alyque Padamsee is a young-at-heart septuagenarian.

The first quarter of a century in advertising took him from a trainee at JWT to managing director of Lintas (he was also called God by many in the industry). Padamsee swears by ideation and his autobiography, A Double Life, makes for an invigorating read.... more