ome brands are so intrinsically a part of the Indian households that it is easy to recollect the names and association in a flash. Amrutanjan is one such brand. And its image as a quick-relief balm is so firmly etched in the minds of its consumers that the brand is still going strong.

Now, after a period of nearly three years the brand has come up with a TVC along with a campaign that covers cinema, radio, outdoor, in-shop and below the line activities. The 113-year-old brand was not seen for a long period in the north and the central region, but it had maintained its communication across the south. Continuing to play on the word Gayab (It's Gone), this time too, Amrutanjan speaks of Sardard Gayab.... more