Balakrishnan's passion for advertising has only grown after over 10 years at Lowe. Now, as national creative director, he still believes in doing his utmost to provide the most effective creative solutions to clients. In a candid chat with Devina Joshi and Ankit Ajmera of agencyfaqs!, Balki, as he is known, talks of Lowe's performance at the Effies this year, the bond it shares with HLL and his first brush with Bollywood...

Q. That was quite a show Lowe put up at the Effies � nine metals, its first Grand Effie and also the first ever Agency of the Year award. Did it come as a surprise or do you think this win was long overdue?... more