rom photography, to automobiles, to gadgets to healthcare. The market is being flooded with niche magazines. Now there is a magazine catering to a specific community - Gujaratis. Lokmat Newspapers new magazine division, Cymbal Media, launched G2 - The Global Gujarati. Published in English, G2 is a bi-monthly priced at Rs 125, but very soon it will be made monthly.

Commenting on the launch of the magazine, Pritti Kumar, editor and CEO, Cymbal Media, says, "The magazine covers a community that owns 70 per cent of India's business and has a vast global presence. Prior to this no publication focused on this highly successful group of people."... more