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December 16-31 2006


 

December 16-31 2006

Trying again
Compiled by Karanjeet Kaur

t seems to be the season of redesigns and relaunches. CNBC is launching a new financial website to counter the 'lacklustre' offering at MSN Money. The website is expected to help CNBC improve measurement of its product. CNBC.com will carry 15,000 clips in its archive and update its global news offering with reports from bureaus in Singapore and London. Video on the site will be available in three different forms - video-on-demand, live streaming and clips that pop up alongside charts and tools. The video offering is ad-supported. But in order to access anything that is more than 24 hours old, users will have to shell out a subscription fee. The charter subscription price is $9.95 a month.

The site has got off to an accelerated start by hiring in top positions from other well established media brands like Forbes.com and WSJ.com Video. In addition to video, each show from Squawk Box to Power Lunch to Mad Money has its own blog and message board. Industry-specific blogs cover automotives, pharmaceuticals, real estate, technology, sports and media. Reporters will also update the content of TV segments in real time and provide additional charts and links.... more


 

   
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