eventymm, the online movie rental service indulges cinema buffs by delivering movies right at their doorstep - in DVD/VCD quality. Launched 10 months ago in Bangalore (The Brand Reporter, April 1-15, 2006) it has just spread its wings in Delhi and the NCR.

The business model is subscription-driven - to become a member, one has to log on to seventymm.com and register. A member can choose between two plans, after depositing a refundable security of Rs 999 and a non-refundable charge of Rs 499. ... more