he trickle of new newspapers, magazines and tabloids has assumed deluge proportions. The latest to join the throng is Rajasthan Patrika, which launched Daily News, a Hindi daily, in Jaipur recently. The surprising factor of this launch is that the group already has a strong presence with its main newspaper, Rajasthan Patrika, in the city.

Explaining the reason Arvind Kalia, national head marketing, Rajasthan Patrika says, "The group company prioritised its role in influencing the segments in a better and more credible way by encompassing the weaker sections of the society as well as the youth, which has been critical in every social change witnessed in Rajasthan of late. This paved way for the birth of Daily News, a newspaper for the masses."... more