nline gaming was never the rage in India as it is in many other countries. Nor was it considered part of entertainment by Indian consumers. However, if Reliance ADAG has its way, consumers in India are soon going to be swept off their feet. It recently launched Zapak.com, the first casual gaming site in the country. More importantly, it is going about the mission with a huge splash.

The company has already spent Rs 5 crore on advertising which include outdoors (ambient and hoardings), online, print and TV commercials. Of this, Rs 1 crore was spent on outdoors, a similar amount on the internet and the remaining on TVCs and print.... more