illette India Ltd has unveiled its next generation triple-blade shaving system. The new product is an example of the company�s approach to product development and innovation - "there is a better way to shave and we will find it!" Protected by 45 patents, Mach3Turbo has been identified by the company to become the number one seller in the premium category.

The new product has been christened MACH3Turbo to suggest it is better than the previous offering Mach3. Based on �consumer use� and the �preference test� conducted by the company on MACH3 users, Gillette claims to have improved two critical components of the shaving system - the grip and the control. MACH3Turbo has, among other features, anti-friction blades, the patented lubricating strip, an elastomeric handle and pivoting head. Almost 71 per cent of male wet-shavers across the globe feel that "shaving against the grain without irritation" is very important in their razor. Gillette claims MACH3-Turbo provides the "closest shave, in fewer strokes, with less irritation". ... more