hink fairness cream ads and many prejudiced portrayals of women come to mind. But FMCG company CavinKare's fairness cream brand, Fairever, plans to not just change it, but turn the regular communication idea around completely.

The brand's new TVC is spun around the traditional ritual of a boy coming to a girl's house with a proposal. In an unexpected role reversal, the TVC depicts a girl visiting a boy's house to judge his eligibility. ... more