onsider this. About 42 per cent of the blog readers in India read blogs to stay informed about world events and about 13 per cent are interested particularly in reading 'news'. And about 45 per cent of them trust the blog content putting it at par with newspaper, radio and TV content. Also 11 per cent of the people who own a blog like 'acting as a citizen journalist'. The figures are from 'Blogging India: A Windows Live Report', a survey done by MSN.

The report is based on an online survey of more than 1,423 MSN portal visitors in India. A similar survey was also carried out in six other Asian markets - Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand as well, taking the total number of respondents to more than 25,000.... more