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January 1-15 2007


 

January 1-15 2007

Is your brand oversteering?

here's a lot you can find out by looking at the way a driver's hands steer an F1 car. Is the car easy to drive? Is he clocking scorching lap times? Is the car headed for a breakdown?

And what you can find out is probably contrary to expectations - especially of novice viewers. Drivers who overdrive the car - by steering the wheel too vigorously - might look spectacular. But chances are that the excessive input the driver is providing is leading to a lot of slipping and sliding. Which invariably means slower lap times.... more


 

   
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