ver attended a client agency mee-ting? One small input could be debated round and round in circles till you feel that it might be easier to understand the orbits of all the luminary bodies in space than the proceedings of the meeting. The issue could be something as small as whether a headline should be red or blue, but sitting in the meeting, you would think this is the thing that could catapult the brand image to immortality.

Like the planets, the agencies and their clients rotate and revolve around each other in meetings, clashing occasionally, till one of them decides enough is enough and submits to the other. The submission is usually triggered by the realisation that no one's kept track of the clock. So what if the final output compromises on the knowledge and wisdom emanating from hours of discussion? ... more