nPerson Technology from Maryland-based web company Rovion (www.rovion.com), makes pop-up ads with people. Case in point - teen celebrity Hilary Duff was in a video ad on Seventeen.com. The ad was an embedded in-person promo for her new fragrance, and also encouraged viewers of Seventeen.com to surf other portions of the site.

With the publishing industry struggling to adapt to the new digital landscape, what better way to brand publications than with spokespeople. Having a celebrity on hand, of course, doesn't hurt.... more