laying 'Twenty Questions' with the outgoing president of McCann-Erickson turns out to be a stimulating affair. Desai's departure from the industry and his subsequent interview to agencyfaqs! drew variegated reactions from the agency heads. That storm may have blown over, but on the eve of his departure from the agency, and the industry, Desai is still as passionate. As he gets ready to don the mantle of MD and CEO of Future Brands, he talks to Karanjeet Kaur, about the one thing that he loves doing - creating communication that becomes part of people's lives.

Q. Let's talk about your new role. What is Future Brands all about? What is your mandate? And why did you take up the venture?... more