n September last year, Ashish Kashyap, CEO, MIH India, in an interview to The Brand Reporter, had said, "Our aim is to create products that this market has never seen before; shake some trees." And MIH India is right on track. And it is moving really fast.

First, the Indian arm of the US $ 2.2 billion South African media giant Naspers acquired two websites in quick success-ion and then created waves by launching The Great Indian Blogger Hunt through its proprietary Ibibo platform offering Rs 1.5 crore in total prize money to the winners. That is serious business for blogs. But it is just part of MIH India's plans to shake up the Indian internet and digital space.... more