wo-thirds of home video consumers, claim industry observers, buy them in the black market. According to a FICCI-PricewaterhouseCoopers report, the legal home video market in India is estimated at Rs 550 crore. Moser Baer has plans to take away a chunk of the pirates' business, which, going by the above estimates, is sizeable.

The Rs 1,732-crore company sees a huge opportunity in this. Leveraging on its size, it will sell legal videos for a song. Early last month, the company launched 101 titles in Tamil, 30 per cent of which were released within the past three years. A CD pack has been priced at Rs 28 and a DVD at Rs 34.... more