hocolate and candy ads have lately featured not only celebrities but also animals. The new Perfetti Van Melle (PVM) Chocoliebe ad features two little boys - the segment the product is meant for.

The TVC opens with a little boy, arm in a cast, walking into a toy shop and trying out a cricket bat but finding it difficult to lift. The shopkeeper suggests a hockey stick or a badminton racquet but finding both unwieldy, the little boy chooses a video game and the kind-hearted shopkeeper sells him one.... more