emember the LIC commercial that came out years ago (and still continues to do the rounds)? A widowed mother bids her newly-wed daughter a tearful goodbye at her bidaai.

The VO commends her for having single-handedly fulfilled the ultimate dream of a middle class household - marrying off the daughter. The mother refuses to take credit, saying that her dead husband had fulfilled all his responsibilities by insuring himself. She warns everyone to insure him or herself, just in case�... more