reet K S Bedi, the new CEO of Percept Picture Company (PPC), is impressed with the company's sheer knowledge base about how the industry works. "It is quite breathtaking," he gushes, "considering that the company is only a year-and-a-half old, with a track record of over 20 films."

A newcomer to the entertainment business, Bedi was an out-and-out advertising person. Prior to this, he headed Rediffusion DY&R; as president where he spent three and a half years. Overall, he has spent 20 years in advertising. ... more