here's nothing novel about a product signing on a celebrity endorser. But when a brand changes its celebrity ambassador of 19 years, it is news.

Brooke Bond Taj Mahal Tea has a new face as its brand ambassador. Tabla maestro Zakir Hussain has been replaced by actor Saif Ali Khan. A recent TVC released by the company for Taj Mahal tea, shows Khan - in his usual flamboyant style - demonstrating how to brew Taj Mahal tea the correct way and also talk about the attributes of the product to a group of women. ... more