hat�s Sandeep Goyal�s take on the Airtel pitch, in his wonderfully readable book The DumDum Bullet. Neither had anyone expected him to come up with such a candid portrayal of the world of advertising, to which he has belonged for two decades now. The following excerpt talks about the madness that marked the preparation for the pitch, and gives an idea of how Goyal helped clinch the plum account for Rediffusion.

�They plan to take one agency for one brand. Plan to spread the business.� ... more