irtel has reasons to be proud, and not just for its entry in the Sri Lankan market or the stupendous Q3 results. The telecom service provider has been voted the Buzziest Brand (a poll conducted by agencyfaqs!, and The Brand Reporter) two years in a row. Hemant Sachdev, corporate director, marketing, Bharti Enterprises, talks to Karanjeet Kaur, about how and why the brand has endeared itself to consumers and enterprises alike.

Q. Airtel has now been 'The Buzziest Brand' for the second consecutive year. How important is it to be voted by the advertising and marketing community as 'The Buzziest Brand'?... more