etro Now, Delhi's first morning tabloid, which was launched early this month, hopes to rope in new readers and new advertisers, while bringing in a cash sales culture in the newspaper business.

The tabloid introduced by Metropolitan Media Company - a 50:50 joint venture of Times of India (ToI) and Hindustan Times (HT) is targeted at the 20-30 age group, "typically a person, who's just got married or about to get married and settling down in life and taking life a bit seriously," explains Sameer Kapoor, president, Metropolitan Media Company.... more