o you know that the BPOs and the KPOs of India are doing a great job. And you know that credit card verifications, medical transcriptions, hardware and software support are outsourced with great regularity - and success - to India. You also know that India can deliver high quality IT and IT-related services.

But do you know that led by a growing band of small agencies, there is developing a trickle of creative services that is going out of India? This does not include the work bigger agencies do on behalf of their bigger network abroad. For every sporadic report of a Leo Burnett creating a commercial for Coca-Cola Europe (presented by Leo Burnett Italy) and O&M; creating commercials for Perfetti Italy, there is a Banerjee & Partners, a Xebec India, a Eonpremedia or a Niyati Technologies, that hardly gets talked about. ... more