ove, as part of the 'Real Beauty' campaign started last year, has rolled-out a range of products for women above 50. The Unilever brand has, together with its agency, Ogilvy & Mather, launched the 'Beauty has no age limit' advertisements as virals, in print, television and in public places.

As the National Organisation for Women reports, Dove asked Brian Collins, the executive creative director of the Brand Integration Group (BIG) at Ogilvy & Mather to develop an exhibit of different forms of beauty. Collins and his team asked some 50 women photographers to submit a photograph each, that summed up their vision of beauty. The exhibit, 'Beyond Compare' is being taken to all the places that women frequent and will travel all across USA, Canada and Europe in the following weeks. ... more