ashion is not limited to the ramp, believes technology solutions provider Hewlett-Packard (HP) India. It has come up with the concept of 'Fashiontronics', a fusion of fashion and electronics, under which it has launched a range of accessories including PC and laptop skins, wireless headsets, and stylish laptop/notebook bags.

Fashiontronics is an extension of HP's 'The Computer is Personal Again' global marketing campaign, which was launched in India last year. The campaign focuses on the highly individual and personal relationships that people share with their computers. ... more