f STAR One's second print campaign for 'Antakshari - The Great Challenge' catches on, it won't be long before toddlers begin humming songs starting from alphabets pictured in their books.

The ad campaign, created by agency O&M;, makes for catchy viewing. It consists of three print ads. The first shows an illustrated sequence of the song Kajra Re with the alphabet 'Ka' in Hindi in the top left corner. The second portrays a dreamy image of the song Pyaar Hua Iqraar Hua from the movie Shri 420 with the letter 'Pa'; and the last shows characters resembling Shah Rukh Khan and Malaika Arora atop a train, dancing to the tune of Chhaiyya Chhaiyya with the alphabet 'Chha' in Hindi. The tagline for the campaign reads, 'Har akshar ki dhun par khelega India'.... more