n a world of mushrooming radio stations, where each seems a clone of the next, making a mark and getting listeners to tune in becomes a great challenge. RED FM is perhaps the only radio station that has embarked on a city-based ad campaign to promote their channel.

Abraham Thomas, COO, RED FM opines, "This kind of city-based campaign gives us a platform to let listeners know that our channel not only doles out super-hits, but is also sensitive towards the issues concerning the city." Thomas adds that the issues faced by Delhi, Mumbai and Kolkata are varied and RED FM has made a conscious effort to address the same in its ad campaign.... more