t wants to capitalise on the presence of "about 15 lakh Malayalees" in the national capital region (NCR). Kochi-based Malayalam daily, Mathrubhumi, rolled out its Delhi edition early last month.

According to Meeta Sanghvi, regional manager (north), Mathrubhumi, the daily starts with a print run of 5,000 copies in the NCR. But it is aiming to take that number up to 15,000 in the next six months. Outside Kerala, the daily is also printed from Chennai, Bangalore and Mumbai.... more