he region which seems to recently have caught the fancy of broadcasters is Maharastra. In January, ZEE TV came up with Chauvees Tas a Marathi news channel and now Shri Adhikari Brothers Television Network (SAB) has launched Mi Marathi, a general entertainment channel.

At present, the Marathi Television viewership is dominated by ZEE Marathi with 48 per cent (TAM People meter, CS 4+), followed by ETV Marathi with 43 per cent share. The rest goes to DD 10 Sahayadri. ... more