f the 16.3 lakh cable homes that came under the CAS-mandated zones on December 31 2006, in the three metros (Delhi, Mumbai and Kolkata), only 2.8 lakh (16.5 per cent) homes had taken up a STB (set-top-box) or DTH (direct-to-home) connection to access pay channels, according to a study conducted by TV viewership analysis firm, TAM.

The study, conducted between January 11 and 16, interviewed 2,250 people.... more