fter the launch of a casual online gaming portal for game lovers, Zapak has initiated an entertainment portal specifically for girls. The site is currently in Beta form and is scheduled to go live early this month.

What made the company launch yet another games portal? According to Rohit Sharma, chief operating officer, Zapak, "Our database shows that 10 per cent of the registered users on zapak.com are girls. This motivated us to push the envelope further. Our aim is to increase the percentage of women among our gaming audience."... more