anuary was a busy month for creative under-30s across the country. They were preparing their entries for the AAAI AdFest Young Lotus Workshop 2007, this time with the theme of Adoption.

Debates on the anatomy of adoption raged on messengers, emails dizzyingly criss-crossed the networks with WIP versions and after several internecine conflicts, the campaign was deemed 'cracked'. The ones who 'cracked' it are Fritz Gonsalves and Santosh Gupta, the copy-art team from iContract Mumbai, Contract Advertising's direct marketing arm. ... more