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March 1-15 2007


 

March 1-15 2007

All bottled up
Dhaleta Surender Kumar

olstering its juice drink category in India, Coca-Cola India - it already has Maaza, a mango drink in the category - has introduced Minute Maid's Pulpy Orange variant. Starting with Hyderabad, the drink is being launched in a phased manner in Andhra Pradesh, Tamil Nadu and Karnataka.

Minute Maid Pulpy Orange (MMPO), which is available in PET bottles of 400 ml (Rs 25) and one litre (Rs 60), is described as being 'Refreshingly orange, surprisingly pulpy' statement. ... more


 

   
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