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March 1-15 2007


 

March 1-15 2007

P2P advertising
Compiled by Sonali Raj

kyrider, the peer-to-peer (P2P) networking firm that is attempting to monetise content on these networks, has released a new video advertising solution.

The company has developed a technology that uses geo-targeting and tracking by search preferences and similar information, to choose suitable commercial clips to embed in videos that a viewer is watching. Other than being a means to reach the P2P demographic, this in-video advertising platform will also provide advertisers with market data gathered by studying viewer statistics that are easily obtained by P2P networking companies.... more


 

   
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