ahoo! recently extended its existing display-advertising platform for mobile phones to 19 countries including India. The technology allows advertisements to have the click-through, or click-to-call features, and is capable of choosing the size and type of content (like animated, black and white) according to the capabilities of a given mobile device.

The platform, which was launched towards the end of last year, relies on Yahoo's search technology to deliver appropriate ads to mobile users. The Mobile Web service also lets users access Yahoo Mail, Yahoo Messenger and Yahoo Search. ... more