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March 16-31 2007


 

March 16-31 2007

Biology and branding

t's tough to impress one's in-laws. Though it's the wife-mother-in-law relationship that hogs all the limelight, husbands find it equally challenging. My in-laws are into molecular biology. And I am into communication. You can imagine how tough it has been for me to impress them.

On one of my visits to their home, I picked up The Fifth Extinction, a book by Robert Leakey. It was one of my first formal readings in evolution. What started out as a tool to impress my in-laws turned into something else. ... more


 

   
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