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March 16-31 2007


 

March 16-31 2007

On the alert
Surina Sayal

his summer, HLL has offered some ways to beat the heat. Rexona Deo Roll On has launched a new range and has roped in Preity Zinta as its brand ambassador. Consumers can also win a movie date with Preity . Now, isn't that cool ?

The Roll On range, when launched, had a campaign titled 'Hand of Fate'. This time around a new campaign has been rolled out called 'Be Ready'. The theme is mainly that 'life is unpredictable, and one must be ready'. ... more


 

   
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