n another attempt to exploit the local mood and interests, Nike's new ad campaign shows 'gali cricket' that's so much a part of life in India. Being the official apparel sponsor of the Indian�cricket team, and with the cricket season on the cards, the timing of the campaign is perfect.

The ad shows a team of 15-17-year-old cricket players getting bored stuck in a chaotic traffic jam. Untill they start playing cricket on the bus. The game intensifies when a boy jumps on to a truck from the balcony of a house nearby, and starts bowling. ... more