late entrant in the English news segment, the just-over-a-year-old Times Now is claiming to have beaten leaders - NTDV 24X7 and CNN-IBN in the TVR game. Has it?
The channel, a joint venture of Bennett, Coleman and Co and the Reuters' Group service, claims to have garnered a share of 35 per cent (prime time) between weeks 5 and 8 of 2007, as opposed to NDTV's 31 per cent and CNN-IBN's 20 per cent. However, the metric used was CS4+, in one million+ markets. ... more